Consultant in digital marketing,
medical marketing and
AI with Claude.
15+ years · 500+ businesses across Colombia and Latin America.
SEO, content strategy, paid media and organic growth for businesses across Colombia and Latin America.
View services →Specialized strategies for doctors, clinics and the healthcare sector. Free book available.
View services →I implement agents, automations and Claude AI workflows for real businesses.
View services →200+ talks, 4,500+ attendees. Digital marketing, AI and digital transformation for your event.
View topics →
Free book · Spanish
Proven strategies for doctors and clinics to attract more patients with digital marketing. (Available in Spanish.)
Download free →
Free book · Spanish
Strategies for the business revolution. The definitive Spanish-language guide to digital marketing.
Download free →
My real AI stack in 2026: the 18 tools I use daily to create content, automate processes, manage clients, and build digital products. No theory — just what's actually open on my screen.
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Which business processes to automate with AI first, real implementation costs, common mistakes, and how to start without a large technical team.
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A real-world comparison of Claude (Anthropic), ChatGPT (OpenAI) and Gemini (Google) for business AI implementation. Reasoning, context, pricing and use cases.
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For event organizers: how to find and evaluate a digital marketing and AI speaker for corporate audiences, keynotes, workshops, and executive events in Latin America.
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How doctors and medical specialists in Colombia attract more patients online: Google Ads, Google Business Profile, WhatsApp, and reputation management.
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Learn what to look for when hiring a digital marketing consultant in Colombia: experience, red flags, key questions, and how to compare agencies vs. consultants.
Read more →Digital marketing, medical marketing or AI implementation with Claude — tell me what you need.
What clients, students and event organizers say after working with me.
Honestly, the references class helped me a lot in my personal life. I was at a moment when I needed to find my purpose and it also related a lot to the digital world. Now that I'm reviewing the presentations, I feel that everything fits perfectly.
Excellent experience with Carlos Betancur, a presentation full of knowledge in the marketing area, where I learned one of the most important points: "Cobbler's children should not go barefoot". What a great vision!
We received training from Carlos for our web agency and we were very happy and motivated to apply the strategies and keep growing.