Digital Marketing

Digital
Marketing
Consultant.

15+ years helping businesses in Colombia and Latin America grow with SEO, content strategy, paid media and AI-powered automation.

Carlos Betancur Gálvez
Services
🔍

Strategic SEO

Long-term organic positioning. Technical audits, keyword research and content architecture to dominate Google search results.

📝

Content & Blog

Editorial strategy that attracts, converts and retains. Articles, newsletters and content designed for SEO and conversion.

💰

Paid Media

Google Ads, Meta Ads and LinkedIn Ads with real ROI in mind. Zero budget waste.

🤖

AI-Powered Marketing

Automation with Claude, intelligent content generation and data analysis to scale without scaling your team.

📊

Analytics & Measurement

Google Analytics 4, Search Console and custom dashboards to make data-driven decisions.

🌐

Digital Strategy

Diagnosis, roadmap and strategic support — from daily tactics to a 12-month vision.

Ready to grow for real?

Let's talk for 30 minutes and I'll give you an honest diagnosis of what your business needs to grow online.

FAQ

Frequently asked questions

What does a digital marketing consultant do?

A digital marketing consultant designs and implements strategies to grow your business online. This includes SEO, Google and Meta advertising, content strategy, AI automation and data analytics. The goal is to increase visibility, generate qualified leads and improve return on investment.

How long does it take to see results from digital marketing?

Paid media results (Google Ads, Meta Ads) can be seen within 2–4 weeks. Organic SEO typically requires 3–6 months to show significant impact. A comprehensive strategy combines both: quick wins through paid advertising while organic positioning matures.

Do you work with businesses outside Colombia?

Yes. While my base is in Medellín, Colombia, I work with businesses throughout Latin America and with international companies looking to enter or expand in the Latin American market. I work fully remote and consult in both Spanish and English.

What makes AI-powered marketing different?

A consultant who integrates AI (specifically Claude by Anthropic) can produce more content, analyze data faster and automate repetitive tasks without scaling the team. AI-powered workflows can reduce content production time by up to 70% and enable personalization at scale.

From the blog

Articles to go deeper

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